Digital Marketing Course

Digital Marketing is a broad term that encompasses the use of digital channels and technologies to promote products, services, or brands to a target audience. It involves various online strategies and tactics aimed at increasing visibility, driving website traffic, generating leads, and achieving specific marketing objectives.

In the digital age, businesses leverage digital marketing to establish a strong online presence, engage with their customers, and ultimately drive revenue. This form of marketing utilizes a range of digital platforms, including search engines, social media, email, mobile apps, websites, and more.

The core goal of digital marketing is to connect with potential customers in the digital space and influence their purchasing decisions. It involves employing strategies such as search engine optimization (SEO) to improve organic visibility in search engine results, pay-per-click (PPC) advertising to target specific audiences with ads, social media marketing to engage and interact with users on social platforms, email marketing to nurture leads and build customer loyalty, and content marketing to create valuable and relevant content.

Benefits Of Digital Marketing Course

Course Content

Introduction To Digital Marketing
  • Search Engine Optimization (SEO)
  • Keyword Research
  • Off-Page Optimization
  • On-Page Optimization
  • SEO Reports & Tools
  • Search Engine Marketing (SEM)
  • Introduction
  • Key Terms
  • Types of Ads Campaign
  • Google Ads Levels (hierarchy)
  • Quality Score
  • Google My Business (GMB)
  • Twitter
  • Facebook
  • YouTube
  • Instagram
  • Whatsapp Marketing
  • Linkedin
  • Remarketing
  • Email Marketing
  • Social Media Management Tool
  • Influencer Marketing
  • Google Analytics
  • Search Console or Webmaster Tool
  • Wordpress
  • Blogging
  • Affiliate Marketing
  • Freelancing Websites & Creating Account
  • Setting up the profile
  • Accepting Payments
  • How to pitch clients
  • Creating Client Proposal Format
  • Understanding the client needs
  • Goal setup & creating digital marketing strategy
  • Reporting