Digital Marketing Training Courses and Classes in India

1. Search Engine Optimization (SEO)

• What are Search Engines and Basics ?
• HTML Basics.
• On Page Optimization.
• Off Page Optimization.
• Essentials of good website designing & Much More.

2. Content Marketing

• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

3. Web Analytics

• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate %
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

4. Social Media Optimization (SMO)

• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums, etc.

5. Social Media Marketing (SMM)

• Facebook Campaign
• LinkedIn Campaign
• YouTube Campaign

6. Search Engine Marketing (SEM)

• Campaigns includes Google PPC, LinkedIn, YouTube Video, Facebook Campaign.
• Benefits of AdWords compared to other Networks.
• AdWords setup, Creating, Planning, Deployment, etc.

7. Conversion Optimizer

• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization
• Engaging in a Dialog with Your Users
• Taking Action with Conversion Strategies
• PPC Conversion Strategies

8. Email Marketing

• Introduction to Email Marketing basic.
• How does Email Marketing Works?
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign.

9. Mobile SEO

• Understanding different devices
• Mobilegeddon- A mobile algorithm
• Deciding design patterns for mobile pages
• Signal your configuration to search engines
• Avoid common mistakes

10.What are Search Engines and Basics

• How Search Engines works?
• Popular Search Engines.
• Crawlers / Spiders
• Visibility on Search Engines

11. Websites & Basics

• What is Website?
• Working of Websites
• Details about HTTP, HTTPS & FTP.
• How to register Site?
• Hosting of site?
• Domain Extensions and Sub-Domains
• HTML Basics

12. Keyword Research & Analysis

• What is Keyword?
• What is Keyword Density?
• Various types of Keywords.
• Google trends
• Keyword Proximity
• Keywords Research & Analysis

13. On Page Optimization

• Meta Tag Optimization
• Image optimization
• Creating/uploading Robots file
• Creating/uploading HTML & XML Sitemap
• Bold & Italic Tag
• What is Page Rank?
• 404 Error Redirects
• 301 / 302 redirection
• Competitor analysis
• Pre/post-website analysis
• Alexa report
• Some Common SEO tools & plug-ins
• Anchor Text
• Heading tag

14. Off Page Optimization

• Blog Creation & Posting
• Article Submission
• Search Engine Submission
• Directory Submission
• Free Classifieds
• Forum Postings
• Social Bookmarking
• Documents / PPT & PDF Sharing
• Image Submissions
• Press Releases Submission

15. Algorithms & Updates

• What is Google Panda?
• What is Google Penguin?
• Google Rank Brain
• Google Humming Bird
• Query Deserve Freshness Algorithm
• Canonical Links
• What are Site Links?

16. Advance SEO Tools

• Introduction to Google Analytics
• Creating/uploading Google Analytics code
• Google Analytics Cookies
• Admin Section in Google Analytics
• Dimensions & Metrics
• Various reporting tabs
• What are Sessions, bounce rate, new v/s returning users?
• Acquisitions from various channels, medium & sources.
• Custom Reporting in Google Analytics
• Goals & Funnels in Google Analytics
• Applying filters in google analytics
• Email Tracking in Google Analytics
• Conversion Tracking in Google Analytics
• What are Annotations in Google Analytics?

17. E mail marketing

• The Top 5 things you can do with email
• Permission and E-permission marketing
• Defining your goals
• HTML v/s text emails
• E-marketing strategies
• Understanding conversion and performance metrics
• Tracking landing pages
• Choosing your metrics
• Analysing test results
• Setting your budgets

18. Google PPC Course Content

• AdWords Account Setup
• Creating AdWords Account
• AdWords Interface Tour
• AdWords Dash Board
• Billing in AdWords
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in AdWords
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Social settings (Display Only)
• Ad groups and Keywords
• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• AdWords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance
• Understanding the Ad Group and Keywords Dash Board
• Search Terms
• Columns Customization
• Filters
• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Display Ad Builder Ads and Guidelines
• Video Ads Format
• Contextual Targeting Tool
• CPC Bidding and CPM Bidding
• Conversion Tracking
• Website Optimizer
• A/B Testing
• Conversion Tracking
• Dimensions Reports
• Multi User Access

19. LinkedIn Course Content

• LinkedIn for General business and marketing use
• LinkedIn for Sales & Business Development
• LinkedIn for Recruiters
• Unlocking the Corporate Marketing Opportunities on LinkedIn
• LinkedIn as a tool for Jobseekers (Outplacement focus)

Digital Marketing Course